Post data breach fiascos; it seems that Meta just cannot seem to catch a break. Glitches, shutdown, bans, and being dragged into politics, you name it and there is a Meta scandal lying around somewhere related to that topic. Once a groundbreaking product, Facebook lost its charm and now it is on the verge of entering the dead tech product graveyard.
For millennials, Facebook was the tech miracle; it was the epitome of innovation. Movie references, novels, and case studies, everything was all about Facebook. Facebook was also seen as the influential and most talked about product of the century.
Then Facebook changed to Meta and soon after, things hit the fan. Most people now think that maybe Meta as a name is a jinx but in reality, it seems that Facebook is committing suicide because of its bad policies, corporate greed, zero innovation, stealing ideas from other sites, ad dumps, algorithm manipulation and even selling data online.
Top 5 Reasons Behind the Receding Popularity of Meta
Amidst so much reported chaos, here are some of the noteworthy issues that can add to the slow and painful death of Meta.
1- Privacy Data Scandals
Online privacy concerns are going to be the end of Meta. Meta lost its credibility in the realm of privacy a long time ago but even after receiving a lot of backlash, the company has failed to win back the trust of the users.
With every passing day, users are looking for third-party apps to block and save their data. Even after Meta has launched multiple privacy setting options, users no longer want to dump their data online. To make matters worse, Meta is releasing AI-based data scraping tools, selling data online to other apps, and even offering AI personality replication options for their users.
This is the reason the search for secure internet is becoming more vigorous. People are willing to pay more just to get control of their data and ensure their safety. Big ISPs like Spectrum are trying to address this issue by offering the internet with advanced security features. Along with that, their rates are affordable and they also have dedicated Spectrum customer service where customers can offer feedback at any time.
2- Reported Glitches
Meta earns a majority of its profit via advertisement but it seems that the company does not care about the advertisers. From ad glitches to budget setting glitches, users have experienced it all. Moreover, these glitches are now becoming more frequent, which is only adding to the growing frustration among users.
Most users have reported that while running ads, glitch consumes a lot of money and this has only drained their budget. These glitches are not just limited to ads and budget, there are also feature-based glitches that limit access to certain features and opt-in options. Users have also reported region-based changes in feed change and posting glitches for personal accounts as well.
3- Frequent Shutdowns
Remember when Meta Monopoly was seen as the benchmark of brilliance? Well, it seems that now Meta is dying at the hands of its monopoly and the outage issue is one of the biggest reasons behind that. Experts believe that Meta shutdown and complete blackout on all the sites like Instagram, WhatsApp, Facebook, etc. is so far one of the worst problems that is slowly dragging down Meta.
Now that Meta has multiple other social networking sites under its umbrella, this outage does not just affect Facebook but instead, it affects all its subsidiaries offering a competitive edge on a silver platter to the rest of the companies within its niche.
So far, users have reported major losses due to social media outages because most online businesses run on online social media marketing. Rival companies like Twitter are now taking full advantage of this scenario, pushing for more players in the game and breaking the Meta monopoly.
4- Ad Dumps
Meta is running the user experience via ad dumps and we are here for it. Nearly every social media site we see today is trying to replicate the ad model of Meta. Since Meta is the flag bearer of ad technology, it is also trying to make certain decisions that might backfire later. Currently, Meta is offering more room for ads than for organic posts.
This is not just limited to relevant ads users have reported that they are now seeing just sponsored posts that have nothing to do with their interests and this is reducing the overall engagement on the platform. To make matters worse, Meta is putting restrictions on the political stories that have so far generated the biggest chunk of organic engagement for brands and creators.
5- Zero Innovation Policy
As a company that is catering to a big chunk of tech-savvy people online, the zero-innovation policy of Meta just doesn’t make any sense. Meta believes in replicating features that have already worked for other brands. Not just that, it is also pushing people to shift to replica sites that are offering nothing new to the users.
For users, it seems that switching apps is not helping user experience because regardless of the social media site they choose, the interface, features, and interaction stay the same. This is now becoming one of the most irritating parts of using Meta.
Wrap Up
Meta is losing its user base but it is now turned into a tech giant that is too big to fail. However, companies have surprised the analyst so many times and it seems now it is time for Meta.
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